Built for Speed

Real-time price recommendations.

Open APIs

Price engine recommendation offered as a service to consuming systems.

AI and Data

Price recommendations based on AI and massive data analysis.

Why a Dynamic Pricing Strategy

Pricing is an art. Companies in various industries usually opt for a cost-based pricing approach. In the past this way of static pricing worked well, however, with ever increasing software capabilities and competitors gathering pricing information in near- or real-time, companies have started implementing dynamic pricing strategies.

The goal of the dynamic pricing platform had been to develop a pricing solution which takes various factors into account, to serve the end-customer (i.e. the buyer from a wholesaler) the best price and the right time.

Moving Towards Real-Time Pricing

For achieving real-time pricing capabilities it was necessary to connect to a wide range of existing systems (from homegrown solutions to standardized off-the-shelf systems). Cleaning the gathered data and pumping the data into the pricing engine in real-time was necessary to deliver on top a real-time price recommendation to the customer.