A Leading Chemical Producer
Industry
Chemical
Year
2025
Stack
Axium, Azure Cloud, Microsoft Fabric, Azure OpenAI
⸻ Business Impact
Better Market Insights, Faster Pricing Adjustments, Less Risks, and Better Profit
We recently enabled a large chemical producer with a global footprint to leverage MobiLab’s Axium to achieve a more dynamic, data-driven pricing approach, vastly boosting uncaptured profit margins, reducing risks from volatile currency conditions, and improving Go-to-market efficiency.
With our approach, incorporating Axium, the company transformed its pricing operations into a data-driven, AI-powered system that provided:
Better price management with a consistent pricing framework across global markets while maintaining local flexibility.
Faster pricing updates that once took weeks now happen in real time, allowing for rapid market adjustments.
Reduction in IT dependency, empowering pricing managers with self-service access to structured data.
Better centralized analytics with automated data structuring and Power BI-ready insights, improving decision-making with real-time visibility for local and global management.
GenAI-powered natural language search, enabling teams to access insights instantly without SQL queries.
By empowering commercial teams with reliable data-driven insights, Axium gave pricing managers the visibility and agility they needed while ensuring accuracy, governance, and scalability.
⸻ STARTING POINT & GOALS
Decentralized Pricing Data, Long Decision-Making Timeframe, and Limited Market Visibility
Our customer operates across diverse markets with regional pricing complexities and fluctuating sales data. While having a strong pricing management foundation, this was an opportunity to accelerate decision-making, reduce manual effort, and improve strategic alignment across teams.
Background
Global organizations are exposed to currency and supply chain volatility in the era of a volatile global market. This requires resource-intensive management of key pricing benchmarks, including Baseline Prices, Average Selling Prices (ASPs), and Target Prices against COGS (Costs of Goods Sold) across multiple regions.
Teams often relied on manual data consolidation, complex approval workflows, and IT supports, leading to uncaptured pricing opportunities, delayed responses, and exposure to currency volatility risks.
Global management also suffers from fragmented and delayed data sources and lack of visibility, with each business unit maintaining its own pricing logic and delayed updates.
Our customer needed a centralized, data-driven pricing platform that would integrate seamlessly into their Microsoft ecosystem. This platform would allow for real-time adjustments, market adaptability, and automation of complex pricing workflows without overburdening IT.
⸻ SOLUTION
Axium’s AI-Powered Pricing Optimization
We deployed Axium, our Microsoft Fabric add-on, providing our customer with a scalable, self-service pricing platform including:
➞ Automate and Standardized Data-Driven Insights
With ontology-driven data structuring, Axium standardized our customers’ pricing models, ensuring consistent pricing logic across all divisions and markets.
➞ GenAI-Powered Natural Language Search
Pricing managers could retrieve insights instantly without technical knowledge.
➞ Seamless Integration with Microsoft Fabric & Power BI
Axium processed real-time data feeds, allowing for automated pricing updates and instant dashboard visualizations.
➞ Pre-Built Industry-Specific Templates
Axium included ready-to-use pricing models, helping our customer to rapidly accelerate value creation.
With reliable data and ready-to-use pricing models, we enable our customer to run Target Price Optimization with confidence, setting price floors and ceilings based on real-time ASP data. Do Market-Based Pricing Adjustments, dynamically adjusting prices based on top-performing regions. Accommodate Regulatory Compliance & Local Currency Handling, adapting pricing structures for multi-market operations.
With Axium’s intuitive, business-user-friendly interface, pricing teams gained full control over their strategy without requiring deep technical expertise, while IT maintained governance and scalability behind the scenes.
⸻ Conclusion
The Future of Pricing with Axium
With Axium’s AI-driven automation and seamless Microsoft Fabric integration, our customer shifted from a manual, IT-dependent pricing model to a scalable, intelligent pricing system.
With its ready-to-use templates and real-time data input, Axium empowered pricing managers to act faster, strategically, and with greater agility while freeing up IT resources.
Our customer managed to have better visibility of their global operation, capturing lost profit and gaining an edge in global competition.
Start small and scale.
Axium is designed future-proof, for all businesses to organize their knowledge and leverage the power of data and actionable business insights.
Let's go forward. Together.
Every business is unique. Let us show you how Axium can accelerate your data journey. Get in touch with us today!